İktisadi ve İdari Bilimler Fakültesi

Güler G. & Tekin, B. (2025). Sanal gerçeklik destekli eğitim uygulaması ile sürdürülebilirlik farkındalığının artırılması (TÜBİTAK 2209-A Araştırma Projesi). Türkiye Bilimsel ve Teknolojik Araştırma Kurumu.

O'Connor, J., Gülmez, M., Hill, V., Barrios, R.I., İnal, E., Koçak, G., Alzankawi, A., Madi, I., & Morales, L. (2024). VR, AI, Educators, Student Voice and the Future of Education.UN 2.0: Our Common Agenda and the Role of Higher Education in Conflict, Peace, and Development.

Koçak, G. (2024). Use of Virtual Exhibits to Enrich the Learning Experience/Virtual Reality Demonstrations.Centro de Investigación y Docencia Económicas/JohISA ELIAS-CIDE Applied and Experiential Learning Workshop and Outreach Event.

İnal, E. (2024). Student Project about Sustainable Development Goals in a Virtual World. UN 2.0: Our Common Agenda and the Role of Higher Education in Conflict, Peace, and Development.

İnal, E. (2024). VR Project - Second Life Experience. Presented at the EL@RA CONFERENCE “Technologies and Techniques to Support Sustainable Education in the Academic Sphere” VR Dimension Towards Pedagogy 5.0 - Learning Experience Reconstruction.

Gülmez, M., Gür, D., & Güler, G. (2024). Metaverse-based Marketing Education: Perspectives of Higher Education Students. ICSIMAT 2024 (the 11th International Conference).

Yaşa Özeltürkay, E., Gülmez, M., & Demirci, B. (2024, June). New consumers are in our new parallel universe—Metaverse: Interviewing with avatar shoppers in Second Life. 4th Current Issues in Business & Economic Studies (CIBES) Conference.

Morales, L., Verchier, Y., Pop, L., Peev, I., Gülmez, M., Coetzer, J. H., & Gilani, H. (2024). Circular Pedagogy–Towards a Sustainable yet Inclusive Educational Model. In Decolonizing Marketing Theory and Practice (pp. 139-161). Routledge.

Gulmez, M., Gur, D., Guler, G., Inal, E., & Neville, J. G. (2024). Entrepreneurship And Marketing Education in The Metaverse: Unlocking The Potential For Innovatıve Learning Environments. European University Of Technology, 56.

Demirci, B., Yaşa Özeltürkay, E., & Gülmez, M. (2024). Metaverse Users’ Purchase Intention in Second Life. Journal of Metaverse, 4(1), 84-93. https://doi.org/10.57019/jmv.1423387

Arı, G., & Gülmez, M. (2020). A Case Study on Marketing Activities of Nonprofit Organizations in Virtual World: Second Life-Live and Learn in Kenya “Feed a Smile” Example. Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 4(2), 232-248.

Gülmez, M., & Özekenci, E. K. (2019). Avatar based ınnovation and co-creation processes in virtual worlds. II. Business and Organization Research (BOR) Conference

Gülmez, M., & Koçak, G. (2018, June 27). Kâr amacı gütmeyen organizasyonların sanal dünyalardaki pazarlama faaliyetleri üzerine bir örnek olay çalışması: Second Life – Live and Learn in Kenya “Feed a Smile" örneği. 23. Pazarlama Kongresi, Kocaeli.

Gülmez, M., Yaşa Özeltürkay, E., & Sağtaş Tutkunca, (2014). Avapreneurship Avatar Girişimcilik Second Life Sanal Yaşam Dünyasında Girişimcilik Sürecine İlişkin Bir Süreç Önerisi. II. Yönetim Bilişim Sistemleri Kongresi, İSTANBUL.