Institute of Social Sciences
Goal:
In order to be successful in their international activities, the enterprises of our country are demanding more and more demands from experts who are well-known in international trade and they are trying to strengthen their staff with these qualifications. Therefore, the main objective of Çağ University International Trade and Marketing Department is to train the human resources that our country and businesses need for international trade and marketing at the Master's level and to respond to such demands. It has been opened with the aim of developing management skills, gaining problem solving ability and decision making skills with entrepreneurial qualifications, and teaching modern management techniques to the university graduates who will be active in the field of business administration in the presence of domestic and foreign faculty members.
Objectives:
International trade is an economic activity that accelerates the economic development of countries. A country can produce more by exporting goods it produces cheaper and better than other countries, increasing employment and national income in the country; The country increases the welfare of people by importing the goods that it cannot produce under the same conditions. In the last 20-30 years, the rapidly developing communication and communication technologies have revealed the phenomenon of globalization. Countries have become more interdependent, and as a result world trade is rapidly increasing and increasing. International trade is more difficult and complex than national trade. Many countries have different legal regulations, languages and currencies. Under the conditions of intense competition, economic and commercial activities of the enterprises are carried out under more difficult conditions under the conditions of globalization. Under these circumstances, companies that have an international vision and improve their export and import performances can become more successful through international partnerships and contracts. On the other hand, the success that businesses can exhibit in the international arena depends first of all on the human resources that are familiar with their international commercial and economic relations.
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Purpose, Establishment and Approval |
The aim of the International Trade and Marketing Master Program with thesis / non-thesis is to provide the student with the ability to conduct scientific research, access to information, evaluate and interpret information by developing a holistic perspective. It was established within the Directorate of Social Sciences Institute of Çağ University with the approval of the Council of Higher Education for the purpose of training individuals to specialize in international fields. The program was decided to be opened within the Institute of Social Sciences with the decision of YÖK (31.07.2008 / 019953 - 2918). |
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Qualification Criteria
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A student who wishes to study in International Trade and Marketing Master's Program with thesis or non-thesis must have completed a four-year undergraduate program in any department of a university with a national or international equivalent and must receive at least 55 grades from ALES. For more information, see. https://www.cag.edu.tr/tr/sosyal-bilimler-enstitusu/duyurular |
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Special Conditions of Participation
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Students who have started the master's program in other national and international programs may apply in accordance with the regulations of Çağ University and YÖK. For more information, please see Çağ University Student Admission Requirements. https://www.cag.edu.tr/tr/sosyal-bilimler-enstitusu/duyurular |
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Specific conditions for the recognition of Special Education (formal education, and lifelong education)
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Students who are registered in other universities can transfer to Çağ University after completing their first semester. All other courses with a passing grade and courses with the same content of other universities will be included in the exemption. https://www.cag.edu.tr/tr/sosyal-bilimler-enstitusu/duyurular |
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Qualification criteria and regulations
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In order for a student to graduate, the GPA must be at least 2.00 out of 4.00 and there should be no failed course. For more information, see. Çağ University Graduate Education and Examination Regulations https://www.cag.edu.tr/tr/sosyal-bilimler-enstitusu/duyurular |
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Program Profile
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International Trade and Marketing Master's Program with Thesis / Non-Thesis is to equip students with both theoretical and practical knowledge and skills and to ensure that they are open to innovation. |
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Occupational Profiles of Graduated Students |
Students who have completed the Master of Science may work in government or private sectors. They are also employed as researchers at state or foundation universities. |
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Participation in further education
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Students who have successfully completed the Master's Degree Program with Thesis can continue their PhD programs if they wish. |
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Assessment and Grading
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Usually one midterm, one final exam and term paper are given for each course. For detailed information, see the Examination Regulations. https://www.cag.edu.tr/tr/sosyal-bilimler-enstitusu/duyurular |
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Graduation Requirements
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A student's GPA must be at least 2.00 out of 4.00, there is no unsuccessful grade, and the student is required to be successful in his / her thesis. |
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Working Condition |
Full Time |
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Program Language |
Turkish |
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Head of Program |
Prof. Dr. Ali İhsan SÖNMEZ ihsansonmez@cag.edu.tr |
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European Credit Transfer System / Erasmus Coordinator |
Gül KULAK Tel: +90 324 651 48 00 Fax: +90 324 651 48 11 |
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MASTER OF INTERNATIONAL TRADE AND MARKETING PROGRAM LEARNING OUTCOMES (ISLOs) |
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A student who has successfully completed the Master of International Trade and Marketing program should be able to: |
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1. Accomplish effective and professional communication in different business settings, |
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2. Apply contemporary management tools and techniques to different managerial problems, |
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3. Actualize the functions and relationship among the functions of business administration such as accounting, finance, marketing, management, human resources and production concepts and models in organizations, |
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4. Evaluate the potential effects of the economic conditions on business and develop appropriate decisions to cope with these conditions, |
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5. Coordinate functions of management such as planning, organizing, directing and controlling in different business settings, |
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6. Demonstrate adequate leadership styles in different business settings, |
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7. Follow trends in international markets and analyze their potential effects on managerial decisions, |
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8. Use appropriate motivation techniques in the various business settings, |
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9. Implement appropriate decision making processes in organizations. |
| Code | Course | Type | Credit | ECTS | ||
|---|---|---|---|---|---|---|
| MAN-530 | Marketing Research and Ethics Specialized Field Courses | Compulsory | 3-0-3 | 08 | ||
| MAN-570 | Elective Department Elective Courses. Click on the course name to see the lessons. | Elective | 3-0-3 | 07 | ||
| MAN-566 | Elective Department Elective Courses. Click on the course name to see the lessons. | Elective | 3-0-3 | 07 | ||
| MAN-569 | Seminar / Term Project Department Compulsory Courses. Click on the course name to see the lessons. | Compulsory | 3-0-3 | 08 | ||
| Total Credit | 12 | 30 | ||||
| Code | Course | Type | Credit | ECTS | ||
|---|---|---|---|---|---|---|
| MAN-549 | Foreign Trade Finance Specialized Field Courses | Compulsory | 3-0-3 | 08 | ||
| MAN-550 | Supply Chain and Logistics Management Specialized Field Courses | Compulsory | 3-0-3 | 07 | ||
| MAN-552 | International Trade Organizations Specialized Field Courses | Compulsory | 3-0-3 | 07 | ||
| MAN-572 | E-Commerce Applications Supplementary Courses | Compulsory | 3-0-3 | 08 | ||
| MAN-567 | Elective Department Elective Courses. Click on the course name to see the lessons. | Elective | 3-0-3 | 07 | ||
| Total Credit | 15 | 37 | ||||
| Code | Course | Type | Credit | ECTS | ||
|---|---|---|---|---|---|---|
| MAN-575 | Thesis Specialized Field Courses | Compulsory | 0-0-0 | 30 | ||
| Total Credit | 0 | 30 | ||||
| Code | Course | Type | Credit | ECTS | ||
|---|---|---|---|---|---|---|
| MAN-576 | Thesis Specialized Field Courses | Compulsory | 0-0-0 | 30 | ||
| Total Credit | 0 | 30 | ||||
MAN-104 - Professional English
This course is designed to minimize the negative factors that hinder students' participation and to enable them to express themselves freely in international business and real life. This course includes current and necessary business English vocabulary, structures, and original articles and effective presentation techniques to improve students' listening and reading skills. It is aimed to improve students' knowledge of English language, to read book articles in different fields of business, to understand and discuss what they read, to follow current developments related to these issues and to develop effective presentation skills in the field of business.
MAN-505 - Turkish Economy
ECO-518 - International Economy and World Trade
The course focuses on the historical evolution of the global economy, the structure of global employment and production, international trade and capital movements. To inform students about global employment and production structure, international trade and capital movements and to help them understand global economy and economic problems.
MAN-521 - Digital Marketing
The aim of this course is to develop students' theoretical and practical skills about current digital marketing trends. digital marketing strategies, digital marketing mix, preparation of marketing campaigns on digital platforms, marketing communication on digital platforms and digital marketing applications used globally. In addition, the development of digital marketing, the current situation, problems encountered in practice and solutions will be discussed in the course. In the era of ongoing digitalization, the basic components of marketing have been reshaped and integrated with technology. The aim of this course is to provide the students with the knowledge about the basic concepts, methods and tools of digital marketing, to gain the skills of analyzing and applying digital marketing examples.
MAN-522 - International Political Economy
The aim of this course is to examine the interaction of economic and political processes. Students will be given theoretical and practical knowledge about the structure of the international economic system and the complex interaction process of political institutions.
MAN-530 - Marketing Research and Ethics
This course provides; The fundamentals of marketing research are designed to provide a broad overview of the various research techniques and how these techniques can help marketing managers in solving marketing problems. At lesson; marketing research process which consists of problem definition, research design, sampling, survey design, data collection, data analysis, hypothesis testing and reporting of results. The aim of this course is to increase the ability of asking the right questions in marketing studies, following the right methods, reaching the right results, planning qualitative or quantitative research, preparing the questionnaires, coding, analyzing and reporting the data.
MAN-531 - Seminar (Thesis): Case Studies in Business Management
The seminar activities conducted under the supervision of a faculty member aim to make the student gain experience in this subject by conducting independent research and to develop the ability of speaking in front of the community by telling the subject. Determining the subject of the study, researching the secondary sources and using them in the study, field research, preparing the draft study in the light of the obtained information, making the necessary corrections, completing the report in accordance with the rules of writing the report and finally presenting the report to the audience and discussing the scope of this course.
IFN-535 - International Finance
The aim of the International Finance course is to inform students about the fundamentals of International Finance and to provide students with the skills to use and apply financial techniques.
MAN-535 - Seminar (Non-Thesis): Case Studies in Business Management
The seminar activities conducted under the supervision of a faculty member aim to make the student gain experience in this subject by conducting independent research and to develop the ability of speaking in front of the community by telling the subject. Determining the subject of the study, researching the secondary sources and using them in the study, field research, preparing the draft study in the light of the obtained information, making the necessary corrections, completing the report in accordance with the rules of writing the report and finally presenting the report to the audience and discussing the scope of this course.
MAN-549 - Foreign Trade Finance
This course covers foreign trade legislation and documents used in foreign trade, payment and delivery methods in international trade. The aim of this course is to provide students with detailed information about domestic and international cash (TL and foreign exchange), non-cash and in-kind credits for the purpose of financing foreign trade activities and to gain practical skills in providing financing.
MAN-550 - Supply Chain and Logistics Management
Basic concepts of logistics, integrated logistics management, advantages in supply chains, supply chain supply demand planning, contribution of supply chain to economies of scale, supply chain logistics management, supply chain network design and integration, supply chain sectoral applications, information technology and SCM relationship topics.
MAN-552 - International Trade Organizations
International economic and commercial organizations and integrations: EU, NAFTA, APEC, ASEAN, OPEC, OECD, WTO, IMF, WB, G-8, G-20. The aim of this course is to inform the students about the institutions that regulate, implement and supervise the regulation and operation of international economic and commercial relations and to help them to recognize the international environment in which they will work in the future.
MAN-553 - Term Project
It is an academic study to be written in accordance with the rules of writing in the field of business administration. The content of the course can be a comprehensive essay, a critical report, a practical project, an experimental study. The project course is evaluated as successful or unsuccessful at the end of the semester.
MAN-561 - Service Marketing
In the course of Service Marketing, it is aimed to teach the students the design and marketing of service products, pricing of services, service quality, capacity and process management in services.
MAN-563 - International Trade Law
The aim of this course is to have knowledge about the concepts of International Trade Law and the basic problems of International Trade Law.
MAN-564 - Foreign Trade Operations and Applications
The aim of this course is to provide the students with the necessary knowledge about foreign trade transactions and applications and to be equipped in these areas while working in business life.
MAN-565 - Marketing Management
This course aims to provide the students with an understanding of the history and definition of marketing, its strategic role, the problems encountered in the field of marketing and how to solve these problems by analyzing them.
MAN-568 - International Marketing
The aim of this course is to develop a marketing strategy suitable for an international market and to analyze and analyze the marketing concepts and theories in a global dimension. to have knowledge about international marketing and strategies; product, price, distribution and communication strategies in international markets.
MAN-571 - Industry 4.0 Applications
Industry 1.0, 2.0, 3.0 and 4.0, also known as the fourth industrial revolution, cyber physical systems, the Internet of Things, cloud computing systems, big data, modeling and simulation, smart factories. The aim of this course is to inform the students about how the paradigms that dominate the industries and industrial processes change in each period, to provide a basis for information technologies and management information systems applicable to industrial enterprises, to analyze the fundamentals of information systems, design and management of data applications of enterprises. to provide the necessary infrastructure for the design and development.
MAN-572 - E-Commerce Applications
Starting with the basic concepts and definitions of e-commerce, providing a broad understanding of e-commerce applications and creating a comprehensive awareness of the role they play in modern business applications.
MAN-575 - Thesis
This course helps students prepare their theses. In this course, teaching research methods, explaining the principles of thesis writing, identifying the problem area, selecting research techniques, preparing a thesis proposal focused on a specific problem, designing a research model, conducting the research, writing and presenting the thesis are explained.
MAN-576 - Thesis
This course helps students prepare their theses. In this course, teaching research methods, explaining the principles of thesis writing, identifying the problem area, selecting research techniques, preparing a thesis proposal focused on a specific problem, designing a research model, conducting the research, writing and presenting the thesis are explained.
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INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM |
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INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM |
Broad Based Student Learning Goals |
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Matrix for Courses & Intended Student Learning Outcomes (ISLOs) |
1. To develop effective communication skills with quantitative and qualitative business concepts in a clear and concise manner in written and oral formats to synthesize complex business ideas. |
2. To analyze complex management situations by managing information to improve decision making and draw on coursework and life experiences in making managerial decisions in competitive and uncertain business environments. |
3. To apply and integrate the functional areas of business to improve strategic decision making with diverse team members to solve complex, ambiguous and unfamiliar management problems. |
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KEY LEARNING OUTCOMES |
Communication |
Analytical Tools |
Scholarship |
Environment |
Scholarship |
Leadership |
Business Core |
Teamwork |
Critical Thinking |
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"IACBE" |
Demonstrate highly-developed communication and collaboration skills needed by effective business professionals. |
Analyze complex data with multiple implications for business decision-making |
Integrate research and theory in complex business problem solving. |
Evaluate the legal, social, economic, and global environments of business |
Integrate research and theory in complex business problem solving. |
Analyze leadership and strategic management skills for a significant change initiative. |
Analyze complex data with multiple implications for business decision-making |
Contribute effectively to the achievement of organizational goals in a team environment |
Integrate theory and practice in the process of complex problem solving. |
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ISLOs for Master Of Business Administration Program |
1. Accomplish effective and professional communication in different business settings, |
2. Apply contemporary management tools and techniques to different managerial problems. |
3.Actualize the functions and relationship among the functions of business administration such as accounting, finance, marketing, management, human resources and production concepts and models in organizations |
4. Evaluate the potential effects of the economic conditions on business and develop appropriate decisions to cope with these conditions, |
5. Coordinate functions of management such as planning, organizing, directing and controlling in different business settings, |
6.Demonstrate adequate leadership styles in different business settings, |
7. Follow trends in international markets and analyze their potential effects on managerial decisions, |
8. Use appropriate motivation techniques in the various business settings, |
9. Implement appropriate decision making processes in organizations, |
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("PO: Program Outputs") |
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Course Title |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PO7 |
PO8 |
PO9 |
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|||||||||||||||||||||||||||||||||
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First Year/First Semester |
|
||||||||||||||||||||||||||||||||||||||||||
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MAN-521 |
Digital Marketing |
|
|
x |
x |
x |
|
x |
|
x |
|||||||||||||||||||||||||||||||||
|
MAN-533 |
Seminar |
x |
x |
x |
x |
|
|
|
|
|
|||||||||||||||||||||||||||||||||
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MAN-525 |
Marketing Research and Ethics |
x |
x |
x |
x |
x |
x |
x |
x |
x |
|||||||||||||||||||||||||||||||||
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MAN-537 |
Term Project |
x |
x |
x |
x |
|
|
|
|
|
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First Year/Second Semester |
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MAN-550 |
Supply Chain and Logistics Management |
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|
x |
x |
|
x |
|
x |
|
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MAN-549 |
Foreign Trade Finance |
|
x |
x |
|
|
|
x |
x |
x |
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MAN-552 |
International Trade Organizations |
|
|
x |
x |
x |
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|
|
|
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Second Year/Third Semester |
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MAN 597 |
Thesis |
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|
x |
x |
x |
x |
x |
x |
x |
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Second Year/Fourth Semester |
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MAN-598 |
Thesis |
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|
x |
x |
x |
x |
x |
x |
x |
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Elective Courses |
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ECO-502 |
International Economy and World Trade |
x |
x |
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x |
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|
x |
x |
x |
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IFN-523 |
International Finance |
x |
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|
|
x |
x |
x |
x |
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MAN-547 |
International Trade Law |
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x |
x |
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x |
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MAN-541 |
Service Marketing |
x |
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x |
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x |
x |
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MAN-500 |
Marketing Management |
x |
x |
x |
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x |
x |
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x |
x |
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MAN-588 |
Foreign Trade Accounting and Cost Accounts |
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x |
x |
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x |
x |
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Number of courses related with program competency / 40 |
7 |
7 |
12 |
10 |
6 |
8 |
7 |
10 |
10 |
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Percentage of courses related with program competency |
47% |
47% |
80% |
67% |
40% |
53% |
47% |
66% |
66% |
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Likert Scale |
5 |
4 |
3 |
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INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
Code
Course Title
Key Learning Outcomes
Communication
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
1. Accomplish effective and professional communication in different business settings,
Course Title
PO1
ECTS
MAN-533
Seminar
X
7
MAN-525
Marketing Research and Ethics
x
7
MAN-502
International Economy and World Trade
X
8
IFN-523
International Finance
X
7
MAN-500
Marketing Management
X
7
MAN-537
Term Project
X
7
MAN-541
Service Marketing
X
7
Percentage (ECTS Total / 120)
42%
Analytical Tools
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
2. Apply contemporary management tools and techniques to different managerial problems
Course Title
PO2
ECTS
MAN-533
Seminar
X
7
MAN-537
Term Project
X
7
MAN-525
Marketing Research and Ethics
X
7
MAN-549
Foreign Trade Finance
X
8
MAN-588
Foreign Trade Accounting and Cost Accounts
X
7
MAN-500
Marketing Management
X
7
MAN-502
International Economy and World Trade
X
7
Percentage (ECTS Total / 120)
42%
Scholarship
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
3. Actualize the functions and relationship among the functions of business administration such as accounting, finance, marketing, management, human resources and production concepts and models in organizations,
Course Title
PO3
ECTS
IFN-521
Digital Marketing
X
8
MAN-533
Seminar
X
7
MAN-525
Marketing Research and Ethics
X
8
MAN-537
Term Project
X
7
MAN-550
Supply Chain and Logistics Management
X
7
MAN-549
Foreign Trade Finance
X
8
MAN-552
International Trade Organizations
X
8
MAN-598
Thesis
X
30
MAN-588
Foreign Trade Accounting and Cost Accounts
X
7
MAN-500
Marketing Management
X
7
MAN-547
International Trade Law
X
7
Percentage (ECTS Total / 120)
86%
Environment
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
4. Evaluate the potential effects of the economic conditions on business and develop appropriate decisions to cope with these conditions,
Course Title
PO4
ECTS
IFN-521
Digital Marketing
X
8
MAN-533
Seminar
X
7
MAN-525
Marketing Research and Ethics
X
8
MAN-537
Term Project
X
7
MAN-550
Supply Chain and Logistics Management
X
7
MAN-552
International Trade Organizations
X
8
MAN-598
Thesis
X
30
ECO-502
International Economy and World Trade
X
7
MAN-547
International Trade Law
X
7
Percentage (ECTS Total / 120)
74%
Scholarship
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
5. Coordinate functions of management such as planning, organizing, directing and controlling in different business settings
Course Title
PO5
ECTS
IFN-521
Digital Marketing
X
8
MAN-533
Seminar
X
7
MAN-537
Term Project
X
7
MAN-552
International Trade Organizations
X
8
MAN-598
Thesis
X
7
MAN-500
Marketing Management
X
7
Percentage (ECTS Total / 120)
37%
Leadership
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
6. Demonstrate adequate leadership styles in different business settings,
Course Title
PO6
ECTS
MAN-550
Supply Chain and Logistics Management
X
7
IFN-523
International Finance
x
8
MAN-598
Thesis
X
30
MAN-541
Service Marketing
X
7
MAN-547
International Trade Law
X
7
MAN-500
Marketing Management
X
7
Percentage (ECTS Total / 120)
60%
Business Core
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
7.Follow trends in international markets and analyze their potential effects on managerial decisions,
Course Title
PO7
ECTS
IFN-521
Digital Marketing
X
8
MAN-549
Foreign Trade Finance
X
7
MAN-525
Marketing Research and Ethics
X
8
MAN-537
Term Project
X
8
ECO-502
International Economy and World Trade
X
30
IFN-523
International Finance
X
7
Percentage (ECTS Total / 120)
57%
Teamwork
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
8. Use appropriate motivation techniques in the various business settings,
Course Title
PO8
ECTS
MAN-550
Supply Chain and Logistics Management
X
7
ECO-502
International Economy and World Trade
x
8
MAN-541
Service Marketing
X
7
MAN-549
Foreign Trade Finance
X
7
MAN-500
Marketing Management
X
8
MAN-598
Thesis
X
30
MAN-588
Foreign Trade Accounting and Cost Accounts
X
7
Percentage (ECTS Total / 120)
73%
Critical Thinking
ISLOs for INTERNATIONAL TRADE AND MARKETING MASTER PROGRAM
9. Implement appropriate decision making processes in organizations,
Course Title
PO9
ECTS
MAN-521
Digital Marketing
X
8
MAN-537
Term Project
X
7
MAN-525
Marketing Research and Ethics
X
8
MAN-549
Foreign Trade Finance
X
7
ECO-502
International Economy and World Trade
X
8
MAN-541
Service Marketing
X
8
MAN-598
Thesis
X
30
IFN-523
International Finance
X
7
MAN-500
Marketing Management
X
7
MAN-588
Foreign Trade Accounting and Cost Accounts
X
7
Percentage (ECTS Total / 120)
81%
Likert Scale
5
4
3