Vocational School

PUBLIC RELATIONS AND ADVERTISING PROGRAM

Goals:

Public Relations and Advertising Program is designed to equip the students with both theoretical and practical knowledge of the rapidly changing business world as qualified intermediatepublıc relatıons staff members needed to perform a particular job in private and public business organizations.

Objectives:

Public Relations and Advertising Program aims to provide its students with the fundamentals and techniques of publıc relations and advertisingbased on the elementary and relevant theoretical and applied information.

The main objective of the program is to equip students with problem solving abilities, using basic and technical scientific background, and to improve their communication skills and capabilities of critical thinking, cooperation and individual resposibility  that help them to conduct their life-long personnel development by keeping and pursuing ethical and social criteria.

General Description of Public Relations And Advertising Program

 

Foundation & Recognition

Cag University Higher Vocational School is founded  with the objective of training well qualified intermediate managers needed to perform a particular job in private and public business organizations.

Official Gazette: 09.07.1997, No.(R): 23050

The Programme of Public Relations and Advertising was approved to train well qualifiedintermediate staff members needed to perform a particular public relation job in private and public business organizations with following date and number.

Certified by Higher Education Council: 13.04.2005/007700

Qualification Awarded

The students who have succesfully completed the program will be awarded with a Associate's Degree in Public Relations and Advertising.

Level Of Qualification

Short Cycle Degree Program on Public Relations and Advertising.

Specific Admission Requirements

Students who have started studies in other domestic or international universities may apply for admission according to Regulations of Council of Higher Education and Çağ University. 
See for details information about Çağ > Admission Requirements

Specific Arrangements For Recognition Of  Prior Learning (Formal, Non-Formal And İnformal)

Students who have studied at other Universities may transfer Çağ University Vocational School Programmes after the completion of first semester. Exemption is given for any other courses which have been taken with passing grades and same content from other universities.

Qualification Requirements And Regulations

A student is required to have a minimum CGPA of 2.00/4.00, no failing grades and total of 120 ECTS credits.

Profile Of The Programme

Public Relations and Advertising Program is designed to equip the students with both theoretical and practical knowledge of the rapidly changing business world as qualifiedintermediate publıc relatıons staff members needed to perform a particular job in private and public business organizations.

Occupational Profiles Of Graduates With Examples

Graduated students have opportunity to work in public and private institutions as intermediate publıc relatıons staff members or start their own small businesses. Most of them work in their family corporations and the others work in a wide range of business organizations.

Access To Further Studies

Students may apply to undergraduate (first cycle) programs.

Examination Regulations, Assessment And Grading

The examination regulations are specified for each course. However, generally, there is 1 Midterm Exam and 1 Final Exam for each course. See the exam regulations, assessment and grading of each course in the Course Structure Diagram for details.

Graduation Requirements

The graduation requirements for the Program of Public Relations and Advertising are as same as the general qualification requirements and regulations of Çağ University. There is no additional requirement to secure the Associate's Degree provided that the students have passed all the courses in the curriculum with at least a DD grade, had a cumulative gross point average of at least 2.00 out of 4.00.

Mode of Study

Full Time

Programme Language

Turkish

Program Director

Assist.Prof.Dr. İlknur ÖZTÜRK
ilknurozturk@cag.edu.tr   
Tel: +90 324 6514800
Fax: +90 324 6514811

ECTS & Erasmus Coordinator

Prof.Dr. İlhan ÖZTÜRK 
ilhanozturk@cag.edu.tr 
Tel: +90 324 6514800
Fax: +90 324 6514811

PUBLIC RELATIONS AND ADVERTISING PROGRAM

INTENDED STUDENT LEARNING OUTCOMES (ISLOs)

 

A student who has successfully completed the program should be able to:

1. Recognise elementary and relevant theoretical and applied information related with public relations and advertising such as business, economy, law, sociology, statistics, management courses,

2.  Use elementary and relevant information related with public relations and advertising,

3. Suggest creative and innovative solutions to potential problems using basic and technical scientific background, participate prepositions with the partners and when necessary compose a team and take responsibility,

4.  Learn how to apply skills for life by improving them how to reach and research information related with business management; select, appreciate, interpret and use the available data,

5.  Present information orally and in writing both in Turkish and English at the stated level with the colleagues over publıc relatıons and advertısıng.  

6. Follow the information and data from public, private and media sources (media literacy)  in both Turkish and English,

7. Use computer software at a Basic Level of European Computer Driving Licence and also information & communication technologies particularly related with  public relations and advertising,

8. Depend on and behave appropriately regarding social, scientific, cultural and ethical values and criteria in the phases of  obtaining, using, applying and announcing data related with  public relations and advertising,

9. Carry the ideas of universality of social rights, social justice, quality and cultural values, labor health and labor security and protection of environment.

First Year, First Semester
Code Course Type Credit ECTS
HLK-101 Public Relations I Specialized Field Courses Compulsory 3-0-3 06
ING-101 English I Supplementary Courses Compulsory 4-0-4 05
SOS-101 Sociology Specialized Field Courses Compulsory 3-0-3 05
TRK-101 Turkish I Supplementary Courses Compulsory 2-0-2 02
IKT-103 Economics Supplementary Courses Compulsory 3-0-3 06
ISL-105 General Management Supplementary Courses Compulsory 3-0-3 06
Total Credit 18 30
First Year, Second Semester
Code Course Type Credit ECTS
HLK-102 Public Relations II Specialized Field Courses Compulsory 3-0-3 07
ING-102 English II Supplementary Courses Compulsory 4-0-4 05
TRK-102 Turkish II Supplementary Courses Compulsory 2-0-2 02
HLK-104 Social Psychology Specialized Field Courses Compulsory 3-0-3 06
MAT-104 Statistics Supplementary Courses Compulsory 3-0-3 06
BIL-108 Computer Use and Applications Supplementary Courses Compulsory 3-0-3 04
Total Credit 18 30
Second Year, Third Semester
Code Course Type Credit ECTS
HLK-201 Communication and Persuasion Specialized Field Courses Compulsory 3-0-3 06
HUK-201 Introduction to Law Supplementary Courses Compulsory 3-0-3 05
ING-201 English III Supplementary Courses Compulsory 4-0-4 05
TAR-201 Ataturk's Principles and History of Turkish Revolution I Supplementary Courses Compulsory 2-0-2 02
HLK-203 Advertising Specialized Field Courses Compulsory 3-0-3 06
HLK-207 Mass Media Specialized Field Courses Compulsory 3-0-3 06
Total Credit 18 30
Second Year, Fourth Semester
Code Course Type Credit ECTS
ING-202 English IV Supplementary Courses Compulsory 4-0-4 05
TAR-202 Ataturk's Principles and History of Turkish Revolution II Supplementary Courses Compulsory 2-0-2 02
ISL-206 Human Resources Management Specialized Field Courses Compulsory 3-0-3 06
HLK-210 Corporate Social Responsibility Applications Specialized Field Courses Compulsory 3-0-3 06
ISL-210 Consumer Behaviour Specialized Field Courses Compulsory 3-0-3 05
HLK-212 Advertising and Media Applications Specialized Field Courses Compulsory 3-0-3 06
Total Credit 18 30
HLK-101 - Public Relations I

To give introductory information about Public Relations, familiarize its relationship with related concepts by addressing public relations as a discipline, as well as to ensure the understanding of students by making case studies.


ING-101 - English I

The course aims to provide the students recall and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type, also introduce him/herself and others and ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has and finally interact in a simple way provided the other person talks lowly and clearly and is prepared to help.


SOS-101 - Sociology

Course aims to inform and equip the students with knowledge and understanding of sociological concepts, theories, methods and research findings, as well as sociological principles, perspectives and applications.


TRK-101 - Turkish I

To bring the students in the proficiency of expressing themselves and commenting on certain subjects together with the linguistic ability with which they would be able to express the things they read, listen and see. To offer selected Turkish literary texts to students.


HLK-102 - Public Relations II

Understanding of the profession and philosophical underpinning of public relations practice, including the importance of management and planning, ethics and research, communications and public opinion; show how public relations can play a vital role in any organization, whether business, government, education, health care or whatever. The course will also help students develop skills on how to write and will cover the technological issues in the field of PR.


ING-102 - English II

The course aims to provide the students comprehend sentences and frequently used expressions related to areas of most immediate relevance (e.g.: very basic personal and family information, shopping, local geography, employment). And also provide them to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters. To describe in simple terms, aspects of his/her background, immediate environment and matters in areas of immediate need.


TRK-102 - Turkish II

To anable students to expres themselves by using the linguıstic rules affactively.To let students to gain both spoken and written communicative skils in mother tounge


IKT-103 - Economics

The course focuses on the definition and scope of economics, the common economic problems of societies, how market mechanism solves these problems, market failures and what does the state make to remedy these failures, suply and demand, cost, GDP, employment, macroeconomic issues.


HLK-104 - Social Psychology

This course explores the interplay between individual thoughts and the social world using experimental methods to study many aspects of the human experience. Students will study the nature and methodology of applied research in social psychology; an extension of general psychological principles and methods to the study of interaction with social and physical environment.


MAT-104 - Statistics

An introduction to the science of statistics for business and economics. Basic statistical contepts, data types and data collection methods, sensitive averages, possibility concept and applications to  simple daily life problems, permutations and probability distribution are the main topics covered.


ISL-105 - General Management

An introduction to the science of business.  Foundations of business as a sociotechnical system and private enterprises, forms of business ownership, global effects on business, business ethics, business functions, management and organization, organizational structure, human relations, human resource management and labor relations are the main topics covered.


BIL-108 - Computer Use and Applications

The course includes the general introduction of a computer and its Operating System, the Windows XP OS, the Microsoft Word Package Program as word process, Excel, Word, Power Point, and the Internet and the basic computer networks. 


HLK-201 - Communication and Persuasion

This course is designed to provide knowledge and skills to improve and develop their body language. And how they effectively will use the methods of communication in their professional and private life.


HUK-201 - Introduction to Law

Introduction to Law begins with rules that regulate the society, basic concepts of law and continues with Law Systems, Public and Private Law, recognizes Turkish Law System, types and functions of Turkish Canons and ends explanations with right and liability concepts, legal conflicts and juridical institutions.


ING-201 - English III

This course is aimed to combine engaging content with a strong focus on grammar, vocabulary, and basic languages skills (reading, writing, listening and speaking) and to take students from beginner to pre-intermediate level in English.


TAR-201 - Ataturk's Principles and History of Turkish Revolution I

To teach the foundation and development of  Modern Turkey.  To give the right information about  Ataturk’s way of thinking, Turkish Republic History, Turkey and some factors threatening   the applications of Ataturk’s way of thinking. Educate Turkish youth as regards to Ataturk’s way of thinking which offers an absolute unity at home as a system including all cultural components of Turkish country.  To raise rationalist, contemporary, humanist, hardworking, and honourable youngsters.


ING-202 - English IV

This course is aimed to combine engaging content with a strong focus on grammar, vocabulary, and basic languages skills (reading, writing, listening and speaking) and to take students from pre-intermediate to intermediate level in English.


TAR-202 - Ataturk's Principles and History of Turkish Revolution II

The course aims to provide the students about the foundation and development of  Modern Turkey.  In this context it is objected to tell the right information about  Ataturk’s way of thinking, Turkish Republic History, Turkey and some factors threatening   the applications of Ataturk’s way of thinking, to train Turkish Youth as regards to Ataturk’s way of thinking which offers an absolute unity at home as a system including all cultural components of Turkish country and finally to raise rationalist, contemporary, humanist, hardworking, and honourable youngsters.


HLK-203 - Advertising

The course covers advertising concepts, the role on the interface of marketing and communication, advertiser decision processes, advertising agencies, tours, campaigns and persuasion methods, advertising production, media and tools and fundamentals of media planning.


ISL-206 - Human Resources Management

In this course, the basic concepts, theoretical perspectives, activities, programs and techniques of Human Resource Management (HRM) will be covered. The main topics of HRM such as job analysis, selection, testing, compensation, performance appraisal and their applications will be introduced. Also in this course some practical human resource management skills will be given to students.


HLK-207 - Mass Media

The course covers goals of Mass Media and functions in organizations, methods for Management of Mass Media, contributions to shape the management function in accordance with the organizational goals, measurement of efficiency.


HLK-210 - Corporate Social Responsibility Applications

ISL-210 - Consumer Behaviour

This course is designed to provide knowledge about how consumers think before and after purchasing a product. Which factors effect its process. Those factors are Psychological, socio-cultural demographic and others.


HLK-212 - Advertising and Media Applications

Specialized Field Courses
Code Course Credit ECTS
HLK-101 Public Relations I 3-0-3 06
SOS-101 Sociology 3-0-3 05
HLK-102 Public Relations II 3-0-3 07
HLK-104 Social Psychology 3-0-3 06
HLK-201 Communication and Persuasion 3-0-3 06
HLK-203 Advertising 3-0-3 06
ISL-206 Human Resources Management 3-0-3 06
HLK-207 Mass Media 3-0-3 06
HLK-210 Corporate Social Responsibility Applications 3-0-3 06
ISL-210 Consumer Behaviour 3-0-3 05
HLK-212 Advertising and Media Applications 3-0-3 06
Supplementary Courses
Code Course Credit ECTS
ING-101 English I 4-0-4 05
TRK-101 Turkish I 2-0-2 02
ING-102 English II 4-0-4 05
TRK-102 Turkish II 2-0-2 02
IKT-103 Economics 3-0-3 06
MAT-104 Statistics 3-0-3 06
ISL-105 General Management 3-0-3 06
BIL-108 Computer Use and Applications 3-0-3 04
HUK-201 Introduction to Law 3-0-3 05
ING-201 English III 4-0-4 05
TAR-201 Ataturk's Principles and History of Turkish Revolution I 2-0-2 02
ING-202 English IV 4-0-4 05
TAR-202 Ataturk's Principles and History of Turkish Revolution II 2-0-2 02