PUBLIC RELATIONS AND ADVERTISING PROGRAM |
Goals: |
Public Relations and Advertising Program is designed to equip the students with both theoretical and practical knowledge of the rapidly changing business world as qualified intermediatepublıc relatıons staff members needed to perform a particular job in private and public business organizations. |
Objectives: |
Public Relations and Advertising Program aims to provide its students with the fundamentals and techniques of publıc relations and advertisingbased on the elementary and relevant theoretical and applied information. |
The main objective of the program is to equip students with problem solving abilities, using basic and technical scientific background, and to improve their communication skills and capabilities of critical thinking, cooperation and individual resposibility that help them to conduct their life-long personnel development by keeping and pursuing ethical and social criteria. |
General Description of Public Relations And Advertising Program
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Foundation & Recognition |
Cag University Higher Vocational School is founded with the objective of training well qualified intermediate managers needed to perform a particular job in private and public business organizations. Official Gazette: 09.07.1997, No.(R): 23050 The Programme of Public Relations and Advertising was approved to train well qualifiedintermediate staff members needed to perform a particular public relation job in private and public business organizations with following date and number. Certified by Higher Education Council: 13.04.2005/007700 |
Qualification Awarded |
The students who have succesfully completed the program will be awarded with a Associate's Degree in Public Relations and Advertising. |
Level Of Qualification |
Short Cycle Degree Program on Public Relations and Advertising. |
Specific Admission Requirements |
Students who have started studies in other domestic or international universities may apply for admission according to Regulations of Council of Higher Education and Çağ University. |
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal And İnformal) |
Students who have studied at other Universities may transfer Çağ University Vocational School Programmes after the completion of first semester. Exemption is given for any other courses which have been taken with passing grades and same content from other universities. |
Qualification Requirements And Regulations |
A student is required to have a minimum CGPA of 2.00/4.00, no failing grades and total of 120 ECTS credits. |
Profile Of The Programme |
Public Relations and Advertising Program is designed to equip the students with both theoretical and practical knowledge of the rapidly changing business world as qualifiedintermediate publıc relatıons staff members needed to perform a particular job in private and public business organizations. |
Occupational Profiles Of Graduates With Examples |
Graduated students have opportunity to work in public and private institutions as intermediate publıc relatıons staff members or start their own small businesses. Most of them work in their family corporations and the others work in a wide range of business organizations. |
Access To Further Studies |
Students may apply to undergraduate (first cycle) programs. |
Examination Regulations, Assessment And Grading |
The examination regulations are specified for each course. However, generally, there is 1 Midterm Exam and 1 Final Exam for each course. See the exam regulations, assessment and grading of each course in the Course Structure Diagram for details. |
Graduation Requirements |
The graduation requirements for the Program of Public Relations and Advertising are as same as the general qualification requirements and regulations of Çağ University. There is no additional requirement to secure the Associate's Degree provided that the students have passed all the courses in the curriculum with at least a DD grade, had a cumulative gross point average of at least 2.00 out of 4.00. |
Mode of Study |
Full Time |
Programme Language |
Turkish |
Program Director |
Assist.Prof.Dr. İlknur ÖZTÜRK |
ECTS & Erasmus Coordinator |
Prof.Dr. İlhan ÖZTÜRK |
PUBLIC RELATIONS AND ADVERTISING PROGRAM INTENDED STUDENT LEARNING OUTCOMES (ISLOs)
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A student who has successfully completed the program should be able to: |
1. Students will be able to recognise elementary and relevant theoretical and applied information related with public relations and advertising such as business, economy, law, sociology, statistics, management courses, |
2. Students will be able to use elementary and relevant information related with public relations and advertising, |
3. Students will be able to suggest creative and innovative solutions to potential problems using basic and technical scientific background, participate prepositions with the partners and when necessary compose a team and take responsibility, |
4. Students will be able to learn how to apply skills for life by improving them how to reach and research information related with business management; select, appreciate, interpret and use the available data, |
5. Students will be able to present information orally and in writing at the stated level with the colleagues over public relations and advertising. |
6. Students will be able to follow the information and data from public, private and media sources (media literacy). |
7. Students will be able to depend on and behave appropriately regarding social, scientific, cultural and ethical values and criteria in the phases of obtaining, using, applying and announcing data related with public relations and advertising, |
Code | Course | Type | Credit | ECTS | ||
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HLK-101 | Public Relations I Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
ING-101 | English I Supplementary Courses | Compulsory | 4-0-4 | 05 | ||
SOS-101 | Sociology Specialized Field Courses | Compulsory | 3-0-3 | 05 | ||
TRK-101 | Turkish I Supplementary Courses | Compulsory | 2-0-2 | 02 | ||
IKT-103 | Economics Supplementary Courses | Compulsory | 3-0-3 | 06 | ||
ISL-105 | General Management Supplementary Courses | Compulsory | 3-0-3 | 06 | ||
Total Credit | 18 | 30 |
Code | Course | Type | Credit | ECTS | ||
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ING-102 | English II Supplementary Courses | Compulsory | 4-0-4 | 05 | ||
TRK-102 | Turkish II Supplementary Courses | Compulsory | 2-0-2 | 02 | ||
HLK-104 | Social Psychology Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
MAT-104 | Statistics Supplementary Courses | Compulsory | 3-0-3 | 06 | ||
HLK-106 | Media and Techniques in Public Relations Supplementary Courses | Compulsory | 3-0-3 | 07 | ||
BIL-108 | Computer Use and Applications Supplementary Courses | Compulsory | 3-0-3 | 04 | ||
Total Credit | 18 | 30 |
Code | Course | Type | Credit | ECTS | ||
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HLK-201 | Communication and Persuasion Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
HUK-201 | Introduction to Law Supplementary Courses | Compulsory | 3-0-3 | 05 | ||
ING-201 | English III Supplementary Courses | Compulsory | 4-0-4 | 05 | ||
TAR-201 | Ataturk's Principles and History of Turkish Revolution I Supplementary Courses | Compulsory | 2-0-2 | 02 | ||
HLK-207 | Mass Media Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
HLK-209 | Principles of Marketing Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
Total Credit | 18 | 30 |
Code | Course | Type | Credit | ECTS | ||
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ING-202 | English IV Supplementary Courses | Compulsory | 4-0-4 | 05 | ||
TAR-202 | Ataturk's Principles and History of Turkish Revolution II Supplementary Courses | Compulsory | 2-0-2 | 02 | ||
ISL-206 | Human Resources Management Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
HLK-210 | Corporate Social Responsibility Applications Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
HLK-212 | Advertising and Media Applications Specialized Field Courses | Compulsory | 3-0-3 | 06 | ||
HLK-216 | Corporate Identity Management Specialized Field Courses | Compulsory | 3-0-3 | 05 | ||
Total Credit | 18 | 30 |
To give introductory information about Public Relations, familiarize its relationship with related concepts by addressing public relations as a discipline, as well as to ensure the understanding of students by making case studies.
The course aims to provide the students recall and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type, also introduce him/herself and others and ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has and finally interact in a simple way provided the other person talks lowly and clearly and is prepared to help.
Course aims to inform and equip the students with knowledge and understanding of sociological concepts, theories, methods and research findings, as well as sociological principles, perspectives and applications.
To bring the students in the proficiency of expressing themselves and commenting on certain subjects together with the linguistic ability with which they would be able to express the things they read, listen and see. To offer selected Turkish literary texts to students.
The course aims to provide the students comprehend sentences and frequently used expressions related to areas of most immediate relevance (e.g.: very basic personal and family information, shopping, local geography, employment). And also provide them to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters. To describe in simple terms, aspects of his/her background, immediate environment and matters in areas of immediate need. |
To anable students to expres themselves by using the linguıstic rules affactively.To let students to gain both spoken and written communicative skils in mother tounge
The course focuses on the definition and scope of economics, the common economic problems of societies, how market mechanism solves these problems, market failures and what does the state make to remedy these failures, suply and demand, cost, GDP, employment, macroeconomic issues.
This course explores the interplay between individual thoughts and the social world using experimental methods to study many aspects of the human experience. Students will study the nature and methodology of applied research in social psychology; an extension of general psychological principles and methods to the study of interaction with social and physical environment.
An introduction to the science of statistics for business and economics. Basic statistical contepts, data types and data collection methods, sensitive averages, possibility concept and applications to simple daily life problems, permutations and probability distribution are the main topics covered.
An introduction to the science of business. Foundations of business as a sociotechnical system and private enterprises, forms of business ownership, global effects on business, business ethics, business functions, management and organization, organizational structure, human relations, human resource management and labor relations are the main topics covered.
The course includes the general introduction of a computer and its Operating System, the Windows XP OS, the Microsoft Word Package Program as word process, Excel, Word, Power Point, and the Internet and the basic computer networks.
This course is designed to provide knowledge and skills to improve and develop their body language. And how they effectively will use the methods of communication in their professional and private life.
Introduction to Law begins with rules that regulate the society, basic concepts of law and continues with Law Systems, Public and Private Law, recognizes Turkish Law System, types and functions of Turkish Canons and ends explanations with right and liability concepts, legal conflicts and juridical institutions.
This course is aimed to combine engaging content with a strong focus on grammar, vocabulary, and basic languages skills (reading, writing, listening and speaking) and to take students from beginner to pre-intermediate level in English.
To teach the foundation and development of Modern Turkey. To give the right information about Ataturk’s way of thinking, Turkish Republic History, Turkey and some factors threatening the applications of Ataturk’s way of thinking. Educate Turkish youth as regards to Ataturk’s way of thinking which offers an absolute unity at home as a system including all cultural components of Turkish country. To raise rationalist, contemporary, humanist, hardworking, and honourable youngsters.
This course is aimed to combine engaging content with a strong focus on grammar, vocabulary, and basic languages skills (reading, writing, listening and speaking) and to take students from pre-intermediate to intermediate level in English.
The course aims to provide the students about the foundation and development of Modern Turkey. In this context it is objected to tell the right information about Ataturk’s way of thinking, Turkish Republic History, Turkey and some factors threatening the applications of Ataturk’s way of thinking, to train Turkish Youth as regards to Ataturk’s way of thinking which offers an absolute unity at home as a system including all cultural components of Turkish country and finally to raise rationalist, contemporary, humanist, hardworking, and honourable youngsters.
In this course, the basic concepts, theoretical perspectives, activities, programs and techniques of Human Resource Management (HRM) will be covered. The main topics of HRM such as job analysis, selection, testing, compensation, performance appraisal and their applications will be introduced. Also in this course some practical human resource management skills will be given to students.
The course covers goals of Mass Media and functions in organizations, methods for Management of Mass Media, contributions to shape the management function in accordance with the organizational goals, measurement of efficiency.
Code | Course | Credit | ECTS |
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HLK-101 | Public Relations I | 3-0-3 | 06 |
SOS-101 | Sociology | 3-0-3 | 05 |
HLK-104 | Social Psychology | 3-0-3 | 06 |
HLK-201 | Communication and Persuasion | 3-0-3 | 06 |
ISL-206 | Human Resources Management | 3-0-3 | 06 |
HLK-207 | Mass Media | 3-0-3 | 06 |
HLK-209 | Principles of Marketing | 3-0-3 | 06 |
HLK-210 | Corporate Social Responsibility Applications | 3-0-3 | 06 |
HLK-212 | Advertising and Media Applications | 3-0-3 | 06 |
HLK-216 | Corporate Identity Management | 3-0-3 | 05 |
Code | Course | Credit | ECTS |
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ING-101 | English I | 4-0-4 | 05 |
TRK-101 | Turkish I | 2-0-2 | 02 |
ING-102 | English II | 4-0-4 | 05 |
TRK-102 | Turkish II | 2-0-2 | 02 |
IKT-103 | Economics | 3-0-3 | 06 |
MAT-104 | Statistics | 3-0-3 | 06 |
ISL-105 | General Management | 3-0-3 | 06 |
HLK-106 | Media and Techniques in Public Relations | 3-0-3 | 07 |
BIL-108 | Computer Use and Applications | 3-0-3 | 04 |
HUK-201 | Introduction to Law | 3-0-3 | 05 |
ING-201 | English III | 4-0-4 | 05 |
TAR-201 | Ataturk's Principles and History of Turkish Revolution I | 2-0-2 | 02 |
ING-202 | English IV | 4-0-4 | 05 |
TAR-202 | Ataturk's Principles and History of Turkish Revolution II | 2-0-2 | 02 |